MKTG 2000 International Marketing

This course introduces opportunities and international strategies employed in the global marketplace. Topics include: the environment of international marketing, analyze international marketing opportunities, international market entries, design an international marketing strategy, and career paths in international marketing.
 

Credits

3

Prerequisite

MKTG 1100 - Principles of Marketing

Corequisite

None

Lab Contact Hours

0

Lecture Contact Hours

45

Total Contact Hours

45