MKTG 2090 Marketing Research

This course conveys marketing research methodology. Topics include: role of marketing research, marketing research process, ethics in marketing research, research design, collection data analysis, reporting, application of marketing research, and marketing research career paths.

 

Credits

3

Prerequisite

MKTG 1100 - Principles of Marketing

Corequisite

None

Lab Contact Hours

0

Lecture Contact Hours

45

Total Contact Hours

45