MKTG 2300 Marketing Management

This course reiterates the program outcomes for marketing management through the development of a marketing plan. Topics include: the marketing framework, the marketing plan, and preparing a marketing plan for a new product.

 

Credits

3

Prerequisite

Program Instructor Approval AND MKTG 1100 - Principles of Marketing

Corequisite

None

Lab Contact Hours

0

Lecture Contact Hours

45

Total Contact Hours

45