MKTG 2180 Principles of Sports Marketing

This course applies the principles of marketing utilized in the sports industry. Topics include: nature of sports marketing, role of sports marketing, marketing principles specific to sports, marketing mix to achieve goals, and electronic landscape and media in sports.
 

Credits

3

Prerequisite

None

Corequisite

None

Lab Contact Hours

0

Lecture Contact Hours

45

Total Contact Hours

45